The modern world involves different mediums of communications. Businesses need these mediums more than others. Before the internet era, the most dominant way of communication was telephone. Although today it has been partially replaced by other forms of communication (such as email) or smartphone applications like WeChat, Whatsapp, etc., phone is still one of the most common and impressive means by which people can materialize both internal and external communications.
B2B or business to business marketing includes best techniques and practices which companies apply for direct sales to other businesses. In B2B marketing one needs to consider all the different shareholders who impact the purchases, both executive decision makers and simple influencers. Since a good B2B marketing strategy simultaneously uses a variety of tactics to reach multiple audiences all at once, using phone as one of all the current facilities is a MUST.
Every business needs to communicate through different mediums. There are multiple ways to reach a business partner or a customer or even a prospect. Until some years ago, finding one’s phone number and reaching them through phone was the first and most convenient way to contact. Recently, with the advances occurred in Information Technology, other mediums such as email and different social media and applications like Facebook, Twitter, Instagram, WeChat, Telegram, Skype, LinkedIn, WhatsApp, Imo and etc. on smart phone have somehow replaced phone’s wide application.
It’s obvious that technology has made our business easier and more enjoyable. Telephone is an old and ordinary method of business communication compared with Email and social apps as modern digital innovations. However the significance of telephone communication cannot be ignored and many believe that the power of human voice on telephone is stronger than thousand messages.
Despite the advances in communication technologies, telephone systems still play an important role in modern businesses. Communicating through telephone calls are still essential for all aspects of operations in a business. No one can neglect the importance of understanding the value of communication through voice.
